One way to check your site’s mobile optimization is by checking your Core Web Vitals. The first thing I recommend is to double-check that your site is optimized for mobile devices. For example, one keyword that we rank #1 for is “Mobile SEO.” And this is a REALLY competitive keyword. Second, aim to create long-form content that comprehensively covers your target topic. But forming a comprehensive SEO strategy—and following the steps in this guide—can help you rank higher on Google.
For example, here’s what we get if we plug in our post about creating a go-to-market strategy. Almost overnight, the page shot to #1—and it’s been there ever since. Want to see how Chatmeter can help your business dominate Google Maps? The higher your business ranks, the more likely customers are to find and choose you.
Step #3: Monitor Your Technical SEO
When users encounter compelling video content, they are more likely to remain on your site to watch, listen, or interact. This extended engagement positively influences dwell time, signaling to search engines that your site offers valuable, engaging content. User experience (UX) also plays a pivotal role in how Google ranks websites. Introduced in 2015, it uses machine learning to better understand the connection between words’ physical and conceptual realities. Basically, it helps Google interpret ambiguous or unusual search queries by connecting them with similar past searches and refining the results accordingly, aka machine learning.
How to Rank Higher on Google: 15 Easy Steps to Follow in 2024
Or import them from Google Analytics 4 (GA4),Google Search Console (GSC), or Semrush’s Organic Research tool. And with its project tools, you can keep an eye on ranking changes, run site audits, and check out what your competitors are up to with their SEO strategies. The primary objective of both Google SEO and SEO in general is to generate organic (non-paid) traffic to your site from the search engine results. And if you dig deep, you’ll find LOTS of keywords that you didn’t even know you were ranking for.
Reviews indicate how well your business will rank on Google Maps. Get your customers to write reviews as a chance to rank higher, and use review signals to establish your trustworthiness, and these will go a long way to building your reputation. Responding positively to classic and bad reviews will mark you as a shop that cares about customer feedback. Get new reviews within your span of consistency to build trust and authority image before Google, which will further enhance your credibility on this search engine.
If your site has fresh, exciting, or newsworthy information, it will keep visitors on your page longer and improve your dwell time. Websites that provide highly informative content typically have long dwell times. I’d recommend tracking your keywords on a weekly basis if you’re in a highly competitive industry.
If there’s a pattern of users clicking on the site, clicking away, and visiting other sites (known as “pogo-sticking”), it suggests the site isn’t a good match for the search term. Most people turn to Google when searching for a product, service, or information. If you can position your business or content as the solution, your traffic — and sales — will likely increase.
Let’s dive into some effective strategies that can help improve your search engine rankings and increase organic traffic on your site. By utilizing tools like the search console and optimizing keyword phrases, you can increase your visibility on the Google search results page. It is equally necessary to design an external linking strategy in addition to internal linking.
Check if Google can see your page the same way a user does
- Many websites with blogs try to publish content as quickly as possible or engage in click-bait, but this is a superficial move that doesn’t help in the long run.
- Facebook reviews are a great way to showcase that your business is authentic and providing quality of service to your clients.
- By including relevant keywords in the title of each webpage, you can signal to Google what the page is about, increasing the likelihood of it appearing in top search results.
- With the 14 tips we left for you, we have zero doubts you’ll overcome many obstacles and skyrocket your ranking.
- In other words, writing that’s relevant, engaging, and well-written is your best bet to the top.
It’s best to form your sentences naturally rather than try to “boost SEO” by throwing your focus keyword into every other sentence. A good rule of thumb is to aim to use your focus keyword once every 100 words. This is low enough to sound natural but still lets Google understand that your page is specifically on that topic. The process behind the development of MUM and the power of the SEO Anomaly artificial intelligence system is remarkable.
Backlinks refer to links on other websites which lead to your company page. Google counts these as recommendations for your site from third parties. If several such recommendations accrue, the reward is a higher website ranking. In order to get the most out of Google optimization, you should take the building up of backlinks into consideration. Use your contacts and pay attention to the credibility of the link-giving pages.