However, remember that with this strategy, writing these types of statistics-based posts in all industries and niches may not be possible. With tools like Canva, you can create infographics very easily and can also measure how well your infographic is performing. These are the mostly liked and shared content and beware there are bad infographics too. You can make your design attractive with good color combinations, charts, icons and graphs along with the most important data. You might have heard many people earning handsome amount of money from their YouTube videos. And of course, it’s not that much easy but with constant effort it is definitely possible.
- These days, one of the best and most powerful ways to create backlinks is to engage guest posting services on other authoritative and high-PR blogs.
- We have the best onboarding system, best customer success system.
- I listed a video here because I think these days, users don’t have the time to go over a long product page or a solution page and try to figure out what you’re actually doing.
- These 10 tips should boost your SEO strategies and improve your website traffic numbers.
All I need to do is plug in the domain of a competitor or a popular site in my niche to Semrush’s Backlink Analytics tool. In this chapter, I’ll show you four ways to build authoritative links that are working great right now. We also sprinkled in synonyms and LSI keywords to help Google understand the content of that page. And to optimize that page, we used the main keyword in the title tag, URL, and a handful of times in the content.
When your page is live, Google’s algorithm can start pulling data from it, increasing your website’s authority and chances of getting a rich result. Providing expert advice—Offering unique insights, perspectives, and research can position you as an authority and encourage others to link to your pages as references. I’ll cover all the key strategies you should implement alongside specific tips and steps for each. Here I offer you a summary so that you can see precisely what it takes to boost your website’s authority and visibility.
How to Improve Off-Page SEO Using Search Atlas OTTO SEO?
Infographics have a similar effect as statistics and data-backed content—they demonstrate expertise and can be an excellent tool for building links. Besides dedicated review websites, your customers might publish testimonials on their blogs, so you can get backlinks without too much effort. While such reviews might not be a direct Google ranking factor, they can promote branded searches and enhance your overall reputation.
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Social networks are notorious for using NoFollow links when linking to external websites. Links without the NoFollow attribute are referred to as DoFollow”. If you’re wondering actually what impact do NoFollow links have on your website, here are some actionable data and tips, all backed up by case studies and Google’s position in this matter. Writing and publishing guest posts is a time-tested link-building strategy. But it can also build your authority as a thought leader, grow your audience, and increase brand mentions. Naturally attract backlinks, social signals, and brand mentions by publishing valuable, high-quality content.
Your content receives evaluation on credibility and relevance from the search engine based on the previously described external elements. Off-page SEO encompasses all the techniques used and efforts taken outside your website to improve its ranking in search engines. From backlinks to internal links and link building, experts use several methods to optimize a website’s off-page presence . However, with too many website pages and even more metrics data, recording and tracking everything can be cumbersome.
For example, here is an AI-generated guest post created by Surfer AI. Find a reputable website in your niche, and offer to write a guest post. The first is to aggregate statistics from reputable sources to create a comprehensive round-up, like this Hootsuite article discussing TikTok marketing statistics. The SEO Anomaly above factors define your website’s authority and contribute to the other E-E-A-T elements. All of it is in the cloud – so you’re free to start another campaign while it’s doing its magic. It has a built-in contact finder and verifier that consolidates data from over 24 sources to provide accurate email addresses in real-time.
But it’s also an opportunity to extend your reach and potentially earn a few natural backlinks. Off-page SEO works in tandem with on-page SEO, content marketing, and other SEO efforts to help increase your website’s visibility, authority, and search rankings. On-page SEO, or on-site SEO, is optimizing web pages for users and search engines. It refers to specific elements and attributes of a website, such as content (written words), HTML, system, CSS, internal links, outbound links, and more. Search Engine Optimization is the technique or process of optimizing your website and its content to increase its ranking on a search engine. Almost 94% of people who Google something clicks on links on the first page only.
But it’s a helpful visual for people who aren’t familiar with how Google figures out the topic of a page. Not only did HubSpot publish the infographic on their blog (and promote it on social), but they agreed to have our logos side-by-side at the bottom of the image. Which led to a solid (follow) link and another mention of my brand. There was (obviously) a brand mention and a link in the release itself. So if you’re ready to take action on what we covered so far, you’ll love this chapter.
However, if you’re merely looking for a vessel to build links, you can spend less time and focus on a standard production. Just because your link is on a medium- to high-authority source doesn’t mean you’re out of the woods. Google updates detect the natural or unnatural presence of links and can penalize websites that appear to have been built for the sole purpose of manipulating rank. For example, if your link appears randomly in an online forum thread about a topic completely unrelated to your industry, it could register as spam. If your link is embedded in keyword-dense anchor text with no legitimate purpose, it could register as spam. However, you can also create backlinks yourself by posting content that links back to your site via social media profiles and directories.