The other way to see what keywords your competitors are ranking for is to navigate to the Organic Research tool. As we’ve navigated through these ten essential steps, it’s clear that a comprehensive and adaptive approach is key. Once your goals are established, select KPIs that accurately measure your success. These might include organic sessions, bounce rate, conversion rate, SERP position for targeted keywords, and page load time.
This practice is at its most effective when the interlinked pages are related to each other through their topics – in other words, when they form a topic cluster. For example, a page about the best toothbrushes and another about the best toothpastes. It’s natural to link the two together, so a slight ranking boost to both is guaranteed. In non-SEO terms, it means lots of people type those keywords into search bars. A few hundred searches per month is good, but going higher is always encouraged.
While ranking at the very top is still what we all want, there is a lot to gain from shifting some focus to platforms beyond your website. You’re more likely to land a link if the site owner is actively updating the content. Rather than targeting pages that added the original link 5+ years ago. In the HubSpot example above, it looks like their page on SEO Anomaly co-marketing stats would be a good candidate.
No SEO person, not even me, can predict if and when this will change. This has allowed G2 to create such a profitable media business through their own software product and ads/partnership network that they hit $100M+ in revenue back in 2024. The Cut is a media company owned by Vox Media — the parent company of the New York magazine. It’s a great example of a media blog that generates millions in traffic a month in the consumer space. Next up is Mad Rabbit, an ecommerce brand that sells tattoo aftercare products. I added Mad Rabbit to this list because it’s a great example of a Shopify store that solves a true problem.
Create content hubs to become an authority in search engines
Search engine optimization (SEO) is the process of growing a website’s organic search traffic. It’s where you do things that help you show up and rank higher in a search engine’s organic results. It has a pillar page about SEO that links to and from subpages about how search engines work, SEO basics, keyword research, etc. If we were to cover these subtopics in a blog post about “affiliate marketing,” we would likely rank higher and get more website traffic for long tail keywords. When another website links to a page on your website, that’s called a backlink.
Optimize Your Google My Business (GMB) Profile
Search intent is the underlying reason for a user’s search in Google. It’s important because Google’s main job is to provide the best result for its user’s search queries. This post uncovered tactics that helped us devise an SEO strategy that allowed us to shatter a year-long traffic plateau and break monthly traffic records. However, as SEO is continuously changing, it’s entirely possible that these practices could become obsolete one day. Hitting your SEO goals isn’t a marketing-specific effort — you’ll also need to collaborate with our developers and designers. Because of this, Frost suggests forming good relationships with these teams.
Outbound linking
Because they have the potential to drive a lot of traffic and aren’t too difficult to rank for. Use Semrush’s Organic Research tool to benchmark your current rankings. It shows your positions for all keywords—not just those you already know you want to rank for. Craft high-quality content, expand your backlink profile, and fix your website’s technical issues — stay consistent in these actions, and you’ll surely be pleased with the results. If you feel stuck in the SEO labyrinth, you’re always welcome to get in touch with our team so we can guide you through all the issues.
- Utilizing this asset can significantly boost a company’s media coverage and digital PR efforts.
- It’s where you do things that help you show up and rank higher in a search engine’s organic results.
- This way, you can find all missing internal link opportunities for each keyword with one click.
These broken links were not only frustrating to users but also detrimental to SEO. The garden center hired Cadence, who identified and fixed these issues by recreating, republishing, and redirecting the URLs. These repairs allowed users and search engines to access content seamlessly and set a solid foundation for future SEO efforts. In summary, SEO is all about optimizing content, building authority, and improving the overall user experience on your site. On the other hand, social media marketing is centered around building relationships and engaging with your audience on platforms like Facebook, Instagram, X, and LinkedIn.