Compared to other SEO tools, Screaming Frog digs deeper into your website’s on-page and technical structure. This leads to Cumulative Layout Shift which can impact your Core Web Vitals score, which in turn can harm your rankings. The easiest way to audit lazy-loaded content is simply to use Google’s URL Inspection Tool.
How to Audit Page Speed
- Save your backlinks lists, export them in different formats and track your backlinks status over time.
- This expands the view to show specific pages that link to your competitors.
- There’s clearly a lot of intention built into the design, and it’s working.
- To entice searchers to click on your page in the SERPs, you must optimize your page title and description.
- If your site is slow or unresponsive, visitors will bounce—and Google will notice.
An audit checks whether your target keywords are properly integrated into your content, headings, and meta tags. Crawl errors prevent search engines from accessing your site’s pages. Fixing them involves resolving server issues, correcting broken links, or updating robots.txt files to allow proper crawling. By analyzing their keyword targeting, backlink profile, content quality, and technical SEO (such as site speed and mobile optimization).
A high bounce rate or a generally poor experience causes your site to lose relevance for Google. It is very important that user experience complies with standards and aligns with search intent. This way, you can focus on what truly matters and avoid unnecessary alerts. You’ll receive real-time alerts only for the pages that have the greatest impact on your website’s performance and goals. Here, you’ll see the website’s health score, Core Web Vitals overview, and issues.
You can perform that with the following code, replacing “example.com” with your URL. If you’re serious about improving your technical SEO knowledge and improving you website at the same time, we recommend reading the entire Technical SEO Checklist. We’ve tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals. The infographic above visualizes essential on-page SEO metrics, including average title tag length (60 characters), percentage of pages with meta descriptions (80%), and average keyword density (1.5%). The audit report should clearly outline key findings and prioritize suggested actions, giving you practical insights for improvement.
Alex holds an MSc Degree in eCommerce and has consulted with Fortune 500 companies in different industries. He blogs regularly about SEO and Digital marketing, and his work has been referenced by leading marketing websites.Connect with Alex on Twitter and LinkedIn. Another common SEO mistake an SEO audit can help you fix is losing rankings for your top-performing pages. It’s normal for webmasters to concentrate on publishing new content, but you should take action to protect your existing rankings from dropping.
It highlights errors that prevents a website from reaching its full potential in search rankings. Doing an audit helps website owners create a plan for improvement, supporting long-term success in organic search results. The best way to avoid orphaned pages is to simply ensure that important pages are linked to, either via navigation or BHS Links other internal links.
Identify and Update Outdated or Irrelevant Content
An SEO site audit is a diagnostic process that evaluates the health and performance of a website in relation to search engine optimization best practices. An SEO site audit typically covers technical factors like crawlability, indexability, site speed, mobile usability, and on-page SEO elements such as metadata, internal linking, and keyword optimization. On-page SEO refers to the practice of optimizing individual web pages to rank higher in search engines and earn more relevant traffic. On-page SEO focuses on making each page as clear and valuable as possible to both search engines and human visitors. An SEO audit is a structured process used to evaluate how well a website is performing in relation to search engine ranking standards.
Which is part of Google’s overall ranking systems, and was introduced in 2015. As long as the links are relevant and add value for the reader, they’re worth adding. Ideally, every page should have at least one relevant internal link pointing to it. There are a few different tools out there to help you perform a site crawl.
Rankings
Your SEO Checker report will show you how to get those clicks back. Conductor Website Monitoring (formerly ContentKing) is one of the more unique SEO auditing tools on the market. If its website is to be believed, it’s the only tool of its kind with real-time audit updating, meaning your dashboard shows up-to-the-minute analysis every time you look at it.
Bring your clients’ websites to new heights in organic search rankings with keyword monitoring. Learn how to deliver outstanding results to keep your clients ahead. Ahrefs is a go-to solution for many SEO agencies, offering a diverse suite of features that encompass everything from competitor research to SEO audits. It’s renowned for its extensive database, housing over 11 billion keywords and 400 billion indexed pages, which translates into remarkably accurate data for its users. Find and fix your website’s unique issues and improve your Google rankings with this free SEO audit tool. A thorough SEO audit shows how well a site follows best practices.